In the competitive landscape of the home services industry, finding effective ways to connect with homeowners in your service area is a top priority for most businesses. While traditional door knocking has its merits, the digital age offers a more efficient and scalable approach: digital door knocking can unlock an new revenue channel, reduce your cost of customer acquisition and help with your overall efficiency. 

Targeted outreach is the next evolution of home service demand generation - You can get the customers to call you first by staying in front of the customer and targeting your ad spends, emails, and mailers.

"The Good, The Bad, And The Ugly" - The top 12 contact and property data providers for home service pros. Finding future customers with targeted outbound marketing starts with finding the 'targets' to market.

Learning and community resources for the trades. Podcasts to help you learn about your industry and how to grow your business from experts and people who have already been in your shoes.

How you can use a defined ideal customer profile (ICP) and some new targeting techniques to lower your cost to add customers and increase the value of each of your leads.

Download our free calculator and see how much it costs your business to show up (even to someone who isn't a good fit for your business).

How the idea that "the customer is always right' is hurting your business and costing you more than you realize.

Data can be your strategic advantage in growing your home service business. We break down five key considerations in making your home services business data driven so that you can make more money.

How to drive incremental profits out of your existing customer by creating a standardized process for upsell and cross sell.

If you are buying leads for your home services business, STOP AND READ THIS BEFORE YOU SPEND ANY MORE MONEY ON BAD LEADS. 

Grow your business by listening to customers and team members. How to use customer and employee feedback to improve your business and grow your revenue.

Win more by being more transparent with buyers and building trust. Here are five strategies for building a more transparent customer experience to drive business and repeat customer engagements.

Getting Paid vs Getting Played

Six potential ways to exit your home services business and cash in on your asset.

Creating and maintaining a strong company culture can reduce employee turnover, increase efficiency and productivity, improve the customer experience, create a stronger sense of community, and promote innovation. Here's how to do it.

Discover the biggest and best trade shows for home-services professionals in 2024/2025. We look forward to seeing you at as many of these events as we can. 

It's a new year full of new opportunities to grow your business. If you don't already have a growth strategy in place, here are some ideas to help you make this year your best one yet.

Learn how to "crack the code" for online reviews on Google and other platforms to improve your rankings and results.

We were excited to be featured in the Nashville Business Journal. Announcing our seed funding and company launch. https://www.bizjournals.com/nashville/news/2024/01/16/glasshouse-tech-startup-funding-investor.html

Sales Strategies and Tactics - Adapting sales strategies from multiple industries to drive your home services business. 

With a growing number of technologies to help home services businesses. Let's dive into the landscape and look at how tech enabled businesses can create meaningful competitive advantages. 

We are going to walk you through how you can use customer data to cut out poor performing business lines and refocus your company on where you have strong market PULL and good revenue potential. 

Here are 4 plays you can run to help improve upsells and cross-sells to your customers and improve your margins and growth.

Understanding your customers' needs, preferences, and behaviors is essential if you want your pest control business to thrive in an increasingly competitive landscape.

Like most home services providers, pest control professionals encounter their fair share of challenges when working with customers.

Breakdown of business metrics that drive valuations and how to approach investment in your services business

What to consider when you are looking at your in person vs remote work operating model? 

Ten amazing glass houses ranked (for fun)

Continued. Focus on how you can improve your business by NOT doing everything Choose the business you want to focus on - don’t say yes to everything and drive profits

Focus on how you can improve your business by NOT doing everything Choose the business you want to focus on - don’t say yes to everything and drive profits

Forecast of labor shortages and impacts to business practices We are expected to see a gap of nearly two million open positions by the end of the decade for available skilled trades positions, leaving millions of roles unfilled. How can you navigate this labor environment?

Sample P&L format for revenue and cost reporting in the home service industry.

Home Services Operating Systems - A Detailed Breakdown By Category

Download a free scorecard to help you compare software solutions for your home services business.

Collections fees are more expensive than you probably think. How can you be proactive to avoid costly delinquent accounts?

Breaking down three pillars of the home services industry and delivering world class customer experience.