The GlassHouse Newsletter: Your Weekly Playbook for Winning in Home Services

Let's be honest—running a home service business isn't for the faint of heart.

While your competitors are sitting around waiting for the phone to ring, you're out there hustling. You're knocking doors. You're running crews. You're putting out fires (sometimes literally). And somewhere between managing your team and keeping customers happy, you're supposed to figure out how to actually grow this thing.

Here's the truth: If you're only relying on inbound leads, your business will starve.

We've said it before, and we'll keep saying it until everyone gets it: Your competitors are already calling your customers' neighbors. If you're not doing the same—if you're not doing digital door knocking—you're leaving money on the table. A lot of it.

That's why we built GlassHouse. And that's why we're launching this newsletter.

This Isn't Your Average "Tips and Tricks" Newsletter

Look, we get it. Your inbox is probably drowning in promotional emails from software companies trying to sell you something you don't need.

This is different.

At GlassHouse, our entire mission centers on one thing: helping home service businesses WIN. Not just survive. Not just get by. Actually win in their markets.

Since day one, we've been obsessed with building the best outbound sales platform for home service businesses. Throughout that journey, we've learned what separates the businesses crushing it from the ones struggling to keep their heads above water. We've watched pest control companies turn single jobs into neighborhood dominance. We've seen roofing contractors use targeted outreach to double their revenue. We've helped HVAC teams, power washers, and window cleaners transform their customer acquisition game.

And here's what we've realized: The strategies that work are surprisingly simple. But most home service businesses never hear about them because they're too busy trying to keep up with day-to-day operations.

That needs to change.

What Makes Winning Teams Different?

After working with hundreds of home service businesses, we've identified the patterns. The winning teams:

• Don't wait for leads to come to them. They proactively reach out to homeowners in the neighborhoods where they're already working.

• Understand their numbers. They know their cost per lead, their conversion rates, and exactly which marketing channels actually drive profit.

• Build systems, not hustle. They create repeatable processes that their teams can execute without constant hand-holding.

• Turn one job into many. When they finish a roofing project, they're already reaching out to every house within a three-block radius.

• Focus on the right customers. They use data to target homeowners who are actually a good fit—not just anyone with a pulse.

The difference between a $500K business and a $2M business often comes down to these fundamentals. Small, intentional changes compound over time. And that's exactly what we're going to help you implement.

What You'll Get Every Week

This newsletter is our commitment to giving you everything you need to win. No fluff. No generic business advice. Just actionable insights specifically for home service professionals who want to grow.

Here's what lands in your inbox every week:

Real Stories from Real Businesses

Forget the generic case studies. We're sharing actual stories from pest control companies, roofers, HVAC contractors, power washers, and window cleaning businesses that are out there winning. You'll see the exact tactics they're using, the mistakes they made along the way, and the results they're getting.

Data-Driven Insights

We have a unique vantage point. We see what's working across hundreds of home service businesses. We'll share in-depth data on conversion rates, outbound tactics, pricing strategies, and customer acquisition costs so you know exactly where you stack up—and where you can improve.

Tactics You Can Deploy Today

Every newsletter includes at least one actionable tip you can implement immediately. We're talking about stuff like:

• The exact email template that converts cold prospects into booked appointments

• How to use digital door knocking to turn one completed job into three more leads

• The simple CRM hack that prevents leads from falling through the cracks

• Scripts your team can use when calling homeowners in target neighborhoods

This isn't theory. These are battle-tested strategies that work.

Why We're Doing This

Here's the thing: we measure our success by how much the home service businesses we serve are winning. That's not just marketing speak—it's actually how we think about building our company.

When a pest control business using GlassHouse books five extra jobs because they reached out to homeowners near their existing customers, we celebrate that. When a roofing contractor doubles their neighborhood penetration rate using our targeted outbound tools, that's a win for us too.

We succeed when you succeed. Plain and simple.

But here's what we've learned: software alone isn't enough. The best tools in the world don't matter if you don't know how to use them strategically. That's why we're committed to sharing everything we know about growing home service businesses—whether you're a GlassHouse customer or not.

Because at the end of the day, we want the entire home service industry to level up. We want fewer businesses failing because they couldn't compete with the big players. We want more owners building profitable companies that give them the freedom to actually enjoy their lives.

The Outbound Sales Advantage

If you've been following along, you know we're passionate about one thing in particular: outbound sales.

Traditional lead gen is broken. You're paying $50-$150 per lead from Angi or Thumbtack, and you're competing with three other contractors for the same homeowner. Even worse, you have no idea if that homeowner is actually a good fit or if they're just price shopping.

There's a better way.

Digital door knocking—proactive, targeted outreach to homeowners in neighborhoods where you're already working—is the competitive advantage that separates winning teams from everyone else.

Think about it: When you finish a job in a neighborhood, you have instant credibility with every house on that street. You've got social proof. You've got proximity. You've got relevance. All you need is a system to turn that advantage into booked appointments.

That's what we'll be covering week after week in this newsletter. How to build an outbound sales process that fills your pipeline with high-quality leads—without spending a fortune on ads or fighting for scraps in crowded marketplaces.

Let's Build This Together

We're not just broadcasting content at you. We want to hear from you.

Here's our question: What is one challenge you'd love for your home service business to overcome before the end of the year?

Seriously—anything goes. Maybe you're struggling with:

• Finding good technicians

• Converting estimates into closed jobs

• Getting customers to leave reviews

• Managing cash flow during slow seasons

• Scaling beyond your first few employees

• Breaking into commercial accounts

Hit reply and let us know. Our team reads every single response, and your suggestion might become the focus of a future newsletter. This is a conversation, not a lecture.

Ready to Start Winning?

If you've made it this far, you're exactly the kind of home service professional we built GlassHouse for. You're not satisfied with mediocrity. You're not content to just wait for the phone to ring. You want to dominate your market.

Subscribe to the GlassHouse Newsletter and get your weekly dose of competitive advantage.

Every Wednesday morning, you'll get insights, data, and tactics delivered straight to your inbox. No fluff. No generic business advice. Just the good stuff that actually moves the needle.

Because here's the reality: Your competitors are already reading this. They're already implementing these strategies. They're already calling your customers' neighbors.

The question is: Are you going to let them get ahead? Or are you ready to start winning?

Subscribe now and let's get to work.

P.S. - Still on the fence? Here's what you need to know: We're not trying to sell you anything (well, not in the newsletter anyway). We're just home service nerds who love helping businesses grow. Give it three weeks. If you're not getting value, unsubscribe with one click. But we think you're going to love what we're building here.